The Signature of Innovation Has a New Name: TI
How Tefron’s new innovation mark and buttery soft technology are redefining comfort and creativity in performance apparel.
Innovation has always been knitted into Tefron’s DNA, but with the introduction of TI: Tefron Innovation, that creativity now has a name, a mark, and a mission.
TI is not a logo or a legal stamp. It is a declaration, a visual signature that signals where ingenuity lives. When TI appears beside a concept or material, it means something new has taken shape: an idea that challenges convention and redefines what is possible in engineered textiles.
The first innovation to bear this mark is BUTTRᵀᴵ, a next generation fabric designed for next to skin performance. Crafted on Tefron’s 24GG transfer machine, BUTTRᵀᴵ achieves what most call impossible, true knit ventilation without cutouts, delivering softness, stretch, and breathability that move as seamlessly as the body itself. It is cool comfort, elevated to an art form.
TI captures what has long defined Tefron’s DNA: a commitment to originality and collaboration at every stage of creation. It reminds us that behind every innovation lies a team of thinkers and makers who see possibility in the impossible.
